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Introducing our thought-provoking unDISCOVERED shirt, a design that challenges the notion of Christopher Columbus “Discovering America.” This shirt serves as a powerful reminder that a land cannot be discovered when it already has people who have been living on it for generations. By questioning the myth of discovery, this design seeks to shed light on the historical inaccuracies and the erasure of indigenous populations. Crafted with intention and style, this shirt encourages conversations about colonialism, cultural appropriation, and the need for a more accurate understanding of history. Wear unDISCOVERED proudly to challenge prevailing narratives, honor indigenous perspectives, and promote a more inclusive and truthful portrayal of the past. Let’s embark on a journey of knowledge and understanding together, and celebrate the resilience and rich heritage of the indigenous peoples who have always called this land home.


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